Project: Blighty Vapes
Blighty Vapes asked us to build and help launch their new online retail website. Work commenced in April and within 4 weeks the website was unleashed!
Marketing Challenge
It is no secret that the vaping industry has had some significant restrictions imposed upon it when it comes to marketing. For most new e-commerce businesses the route to market would involve a mix of (or all) Social Media Marketing (SMM), Google Ads (PPC), Direct E-Mail and Search Engine Optimisation. All but the latter are essentially off the table for any company which sells vaping products.
This was the challenge, to not only get the fledgling business off the ground, but to ensure it soars high. In addition, we were tasked with creating a formidable Click Through Rate (CTR) – one exceeding the industry average. By September 2024, our SEO strategy was already paying off. What’s more, because we were able to incorporate a Conversion Rate Optimisation (CRO) plan from the very outset, the website’s customer engagement and search engine CTR were very impressive.
Blighty Vapes Online Vape Store is going from strength-to-strength. Below is a list of links to some of their products. For more information, give us a call.